Case Study: Mary Claire WellnessBranding That Launched a Clinic—and a Movement in Women’s Health
Dr. Mary Claire Haver, board-certified OBGYN and founder of Mary Claire Wellness, is redefining midlife care for women through science-backed education, thoughtful clinical support, and powerful advocacy.
As she prepared to launch her new clinic and expand her platform, she needed a brand that would do more than look professional—it needed to feel personal, trustworthy, and mission-driven.
The Vision
Dr. Haver envisioned a clinic that was modern, approachable, and deeply aligned with her unique method for supporting women in midlife. My goal was to create a brand experience that:
Reflected the warm, thoughtful care provided by her clinical team
Built trust with women seeking answers and evidence-based care
Elevated her credibility as a leader in women’s health
Created a seamless bridge between her clinic and growing platform
The Approach
We developed the Mary Claire Wellness brand to balance professionalism with personality—combining elevated design with clear, relatable messaging. Each element, from visuals to tone, was crafted to mirror the approachable yet expert nature of the care patients receive.
The brand serves as a vital part of the patient journey—offering clarity, connection, and a sense of calm authority that meets women right where they are.
The Impact
This brand didn’t just launch a clinic—it supported a movement.
The Mary Claire Wellness brand contributed to the visual and strategic foundation for Dr. Haver’s rise in national recognition. The brand helped support her authority and visibility during the launch of her New York Times bestselling book, The New Menopause, and contributed to the momentum that led to her being featured on the Oprah Special: The Menopause Revolution alongside Naomi Watts, Maria Shriver, and Halle Berry.