A growing fitness studio offering both in-person and online personal training needed expert guidance to find clarity and market differentiation.

In a saturated local market, they needed a way to stand out and attract more of their ideal audience—busy professionals looking for high-touch, personalized support on their fitness journey.

Through a series of consulting sessions, we identified key opportunities to elevate both their branding and marketing. Together, we clarified their unique value and voice, then built out brand messaging foundations that became the backbone of their new website experience. With this strategic direction in place, they were able to rewrite their content, rework the user flow, and launch a revamped, high-converting site within just a few short weeks.

In addition, leveraging strategies developed within our consulting and coaching time, they were able to implement a promotional strategy that allowed them to start building an engaged email community—giving them a powerful way to nurture relationships with their audience beyond the limits of social media.